Tag Archives: college drinking

Booze and Yous (1977)

Watch on IU Media Collections Online

Institution: Indiana University
Collection: IUL Moving Image Archive

Running time: 14m 06s
Source film:  16mm; color; sound
Year: 1977
Film by: Ruth C. Engs, George W. Hales, Rowell Gorman, David J. Derkacy
Production: School of Health, Physical Education, and Recreation, Indiana University
Educational Consultants: Ruth C. Engs, Ralph V. Larsson, David A. DeCoster, Phiip McPheron
Special Acknowledgements: Slaigers Pretense Theatre, Inc.
Film supported in part by a grant from: Beer Distributors of Indiana, Inc.


If there’s a maximum age at which we cease to learn concepts communicated by animated characters with funny voices, I haven’t seen it published anywhere. The 1977 educational film Booze and Yous, produced by Indiana University as part of an alcohol education program, sought to impart research-based facts about alcohol and its consumption upon its student body through a mixture of animation and live-action scenarios. The first step in doing this successfully may have been to use a caricature that resonated with the common 1970s college student — Ozzy Osbourne, anyone? — but the filmmakers decided on a rough facsimile of W.C. Fields, complete with red nose and an impression of his exaggerated drawl. Somehow, it works.

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